ChatGPT Ads Are Available: Countries, Markets, Expansion

Enric Baltasar
Fractional GTM Consultant & AI SEO
October 7, 2026 · 4 min read

ChatGPT Ads Available Countries

ChatGPT Ads

ChatGPT ads are available in 63 countries globally, across North America, Europe, the Middle East and North Africa, Southeast Asia, East Asia, Oceania, India, and Brazil.

  • North America (2 countries): Canada and United States.
  • Europe (32 countries): Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, and United Kingdom.
  • Asia-Pacific (12 countries): Australia, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.
  • Middle East & North Africa (15 countries): Algeria, Bahrain, Egypt, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, Turkey, and United Arab Emirates.
  • Latin America (2 countries): Brazil and Mexico.

Territories that are an integral part of an approved country are also eligible to start serving ads in ChatGPT. They are:

  • Åland Islands
  • Caribbean Netherlands
  • Christmas Island
  • Cocos (Keeling) Islands
  • French Guiana
  • Guadeloupe
  • Martinique
  • Mayotte
  • Norfolk Island
  • Réunion
  • Svalbard and Jan Mayen

To use self-service Ads Manager, the legal entity that advertises and gets billed must be based in one of the countries listed above.

We've seen companies outside these countries try to work around this limitation, for example by paying for a virtual business address in an eligible country. It didn't get them access.

Not Eligible Countries or Coming Soon to OpenAI Ads

OpenAI hasn't publicly disclosed which countries are next. Based on the rollout pattern so far, we expect mostly new Asian and Latin American countries to get access sooner.

Not available yet in 125 countries:

Afghanistan, Albania, Andorra, Angola, Antigua and Barbuda, Argentina, Armenia, Azerbaijan, Bahamas, Bangladesh, Barbados, Belize, Benin, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brunei, Burkina Faso, Burundi, Cabo Verde, Cambodia, Cameroon, Central African Republic, Chad, Chile, Colombia, Comoros, Costa Rica, Côte d'Ivoire, Djibouti, Dominica, Dominican Republic, DR Congo, Ecuador, El Salvador, Equatorial Guinea, Eritrea, Eswatini, Ethiopia, Fiji, Gabon, Gambia, Georgia, Ghana, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Jamaica, Kazakhstan, Kenya, Kiribati, Kyrgyzstan, Laos, Lesotho, Liberia, Libya, Madagascar, Malawi, Maldives, Mali, Marshall Islands, Mauritania, Mauritius, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Mozambique, Myanmar, Namibia, Nauru, Nepal, Nicaragua, Niger, Nigeria, North Macedonia, Pakistan, Palau, Palestine, Panama, Papua New Guinea, Paraguay, Peru, Republic of the Congo, Rwanda, Saint Kitts and Nevis, Saint Lucia, Saint Vincent and the Grenadines, Samoa, San Marino, São Tomé and Príncipe, Senegal, Serbia, Seychelles, Sierra Leone, Solomon Islands, Somalia, South Africa, South Sudan, Sri Lanka, Sudan, Suriname, Tajikistan, Tanzania, Timor-Leste, Togo, Tonga, Trinidad and Tobago, Turkmenistan, Tuvalu, Uganda, Ukraine, Uruguay, Uzbekistan, Vanuatu, Vatican City, Yemen, Zambia, and Zimbabwe.

Territories that belong to a not-yet-eligible country but have their own government and laws, aren't an integral part of it, so ads aren't available there. This includes Puerto Rico (US), Gibraltar (UK) or Greenland (Denmark), among others. Here's the full list:

American Samoa, Anguilla, Aruba, Bermuda, British Virgin Islands, Cayman Islands, Cook Islands, Curaçao, Falkland Islands, Faroe Islands, French Polynesia, Gibraltar, Greenland, Guam, Guernsey, Hong Kong, Isle of Man, Jersey, Macao, Montserrat, New Caledonia, Niue, Northern Mariana Islands, Pitcairn Islands, Puerto Rico, Saint Barthélemy, Saint Helena, Saint Martin, Saint Pierre and Miquelon, Sint Maarten, Tokelau, Turks and Caicos Islands, US Virgin Islands, Wallis and Futuna, and Western Sahara.

ChatGPT is not available in 8 countries:

Belarus, China, Cuba, Iran, North Korea, Russia, Syria, and Venezuela.

Rollout of ChatGPT Ads and Changes Over Time

DateChangeSource
Oct 5, 2026New visual ad format announced, to be tested during image generation for Free and Go users in the United States. New measurement partners.OpenAI
Sep 23, 2026Expanded to Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, and Taiwan, reaching more than 60 countries.OpenAI
Sep 16, 2026Sponsored Agents in testing with select US advertisers, plus AI creative tools in Ads Manager and HubSpot and Shopify integrations.OpenAI
Aug 31, 2026Self-service Ads Manager opened in India, Europe, the Middle East, and North Africa.OpenAI
Aug 18, 2026Expansion to 31 European countries announced, live the following week through OpenAI's sales team and partners.OpenAI
Aug 11, 2026Launched in the United Kingdom, Mexico, Brazil, Japan, and South Korea.OpenAI
May 7, 2026Pilot expansion to the United Kingdom, Mexico, Brazil, Japan, and South Korea announced.OpenAI
May 5, 2026Self-service Ads Manager (beta) and cost-per-click bidding introduced.OpenAI
Mar 26, 2026First expansion beyond the United States announced: pilots in Canada, Australia, and New Zealand.OpenAI
Feb 9, 2026Ads testing began in the United States, for logged-in adults on the Free and Go plans.OpenAI
Jan 16, 2026OpenAI announced plans to test ads in the United States, along with its ads principles.OpenAI

Eligible Markets: Restricted Industries, Verticals and Products

ChatGPT Ads

Quick Answer: Is Your Market and Product Eligible for ChatGPT Ads?

Health, financial services and legal services are considered highly regulated markets. For them, OpenAI only allows in some cases, and the rules change depending on whether your ads run in or out of the United States.

Some products are limited to a small group of beta testers, and OpenAI isn't accepting new applications for them for now.

Health

ProductUnited StatesOut of the United States
Health software and infrastructure Allowed Allowed
Disease awareness (excluding policy or advocacy) Allowed Not allowed yet
Minimally invasive cosmetic procedures Allowed Not allowed yet
Consumer medical devices, wearables and apps Allowed Not allowed yet
Dietary supplements Allowed Not allowed yet
Menstrual, pregnancy, delivery and postpartum products Allowed Not allowed yet
Health insurance Not publicly allowed yet Not allowed yet
Hospitals and urgent care Not publicly allowed yet Not allowed yet
Medical testing and diagnosis Not publicly allowed yet Not allowed yet
Over-the-counter medicines / pregnancy tests Not allowed yet Not allowed yet
Telehealth services Not allowed yet Not allowed yet
Prescription medicines Not allowed yet Not allowed yet
Online pharmacies Not allowed yet Not allowed yet
Medical procedures and experimental care Not allowed yet Not allowed yet
Sexual health and adult-oriented services Not allowed yet Not allowed yet
High-risk or potentially unsafe products and services Not allowed yet Not allowed yet

Financial Services

ProductUnited StatesOut of the United StatesNotes
Financial software Allowed Allowed-
Deposit accounts Allowed Not publicly allowed yet-
Insurance (excluding health insurance) Allowed Not publicly allowed yet-
Auto loans and leasing Allowed Not publicly allowed yet-
Credit cards Not publicly allowed yet Not publicly allowed yet-
Mortgages Not publicly allowed yet Not publicly allowed yet-
Investing, brokerage and robo-advisers Not publicly allowed yet Not publicly allowed yet-
Personal loans Not publicly allowed yet Not allowed yet-
Buy now, pay later Not publicly allowed yet Not allowed yet-
Payments and remittances Not publicly allowed yet Not allowed yet-
Financial planning Not publicly allowed yet Not allowed yet-
Credit monitoring Not publicly allowed yet Not allowed yet-
Cryptocurrency Not publicly allowed yet Not allowed yetIncludes stablecoins.
Credit repair Not allowed yet Not allowed yet-
Debt relief Not allowed yet Not allowed yet-
Private student-loan refinancing Not allowed yet Not allowed yet-
Earned wage access (EWA) Not allowed yet Not allowed yet-
Payday loans Not allowed yet Not allowed yet-
ProductUnited StatesOut of the United StatesNotes
Legal services Allowed Not allowed yetThe advertiser must be licensed to practice law there.

Who Sees the Ads

  • Plans with ads: ads only show to users on the Free and Go plans.
  • Ad-free plans: Plus, Pro, Business, Enterprise, and Edu stay ad-free.
  • Under 18: OpenAI doesn't show ads to accounts it identifies as belonging to someone under 18.

Ad Formats and Privacy

  • Placements: ads appear below ChatGPT's answer, clearly labeled as sponsored and set apart from it. OpenAI is also testing visual ads during image generation for Free and Go users.
  • Neutrality: ads don't influence ChatGPT's answers. They run on separate systems, and advertisers can't shape, rank, or change responses.
  • Privacy: OpenAI doesn't share conversations with advertisers or sell user data. Advertisers only see aggregated results, like total views and clicks.
Enric Baltasar

Written by

Enric Baltasar

ChatGPT Ads freelance, AI SEO consultant, and fractional GTM specializing in B2B SaaS, data, and AI startups. He has driven more than $12M across marketing, product, and sales, including over $8M through SEO, and has 8+ years of experience across content marketing, PPC, CRO, and more. He also co-founded a startup and has helped multiple companies reach successful exits.